A.D. Makepeace Co.’s Land Use Model: Cranberries, Sand, Solar, Residential/Commercial Development
Who is A.D. Makepeace Company?
A.D. Makepeace is one of the largest private landowners in Massachusetts, with extensive
holdings primarily in Plymouth, Carver, and Wareham, and Rochester. It owns about 12,000 acres. Historically, the company’s business was cranberry agriculture. Since the 1990s, Makepeace has expanded and operates across multiple industries, including:
- Cranberry Production
- Engineered Soil Products– Read Custom Soils (RCS)
- Sand and Gravel Extraction
- Large-scale Solar Development
- Residential Development– Redbrook project in Plymouth (about 1,200 homes) and
Rosebrook business park in Wareham - Motto: “Inspired by Nature”
This combination of land ownership and vertically integrated operations positions Makepeace to
control the full lifecycle of land use—from clearing to extraction to redevelopment.
A.D. Makepeace’s operations represent a significant transformation of Southeastern Massachusetts landscapes.
The rapid land use changes — from agriculture and forestry to industrial scale sand and gravel extraction, vast solar facilities and development raises significcant questions for the community:
- How should cumulative impacts be evaluated?
- Is the current use consistent with the intent of the Tihonet Mixed Use Development (TMUD) plan from 2005 — a promise of smart growth, open space protection and village centers?
- What level of oversight is appropriate for projects of this scale? Where is the oversight? Who is in charge?
These issues continue to be debated in courts, town boards, and communities across the region.
Cranberries: The Historical Core — No Longer the Profit Driver
A.D. Makepeace is still:
- the largest cranberry grower in the world
- farming about 1,750 acres of bogs across southeastern Massachusetts according to its
website
However, the economics of cranberry farming have changed dramatically in the last 30 years:
- The Massachusetts Department of Agriculture has described cranberry farming as a
“beleaguered industry” - Prices have declined significantly in recent years while costs have risen
- Industry-wide, cranberry growing is often:
- low-margin or break-even
- dependent on subsidies and market volatility
- every fall, excess production and low prices results in dumping a percent of the harvest
Even regional officials acknowledge cranberry growing “isn’t a booming industry.”
The Shift: From Farming to Resource Extraction
Because cranberry farming alone is no longer highly profitable:
Makepeace has shifted toward resource extraction of timber, soils and sand off its land, and
commercial and residential development:
- Tens of millions of cubic yards of sand have been removed across hundreds of acres of its lands and
- Sand mining continues today
- The company now generates significant revenue from sand sales through its
subsidiary, Read Custom Soils - Extraction of timber and topsoils is used to blend with the sand for commercial sale
- Makepeace now derives at least 70% of its revenue from non-cranberry activities and all its profits, according to public sources
The Integrated Revenue Model
Step 1: Cranberry Agriculture (Entry Point)
- Land is classified as:
- Agricultural
- This classification can:
- Enable earth removal permits — commerical sand mining is often permitted as “bog construction”
or “reservoir creation” or claimed to be for sanding the bogs - Reduce regulatory scrutiny under the Wetlands Protection Act, municipal wetland bylaws, the Massachusetts Endangered Species Act, and historic preservation laws
- Reduce real estate taxes: agricultural or forestry land has a lower tax rate allowing Makepeace to pay minimal real estate taxes
- Enable earth removal permits — commerical sand mining is often permitted as “bog construction”
Step 2: Sand Mining (Primary Profit Engine)
- Sand removal has surged in the last 10 years.
- Multiple operations centered in south Carver and Wareham generate 100s hundreds of truckloads per day with multi-year excavation permits
- Rising sand prices and demand make extraction far more profitable than farming
- Dozens of permits in the last 30 years, hundreds of acres
- Looking ahead:
- In September 2024, ADM Cranberry filed a Carver Earth Removal Application for Map 131 Lots 1-2 and 1-3, west of Federal Road, seeking removal of 1,776,200 cubic yards over 3 years plus 1 year renewal. The application is on hold but likely will be reactivated. Read more on the ERC Site.
- In April 2026, ADM Cranberry filed new plans for continued expansion of the 85 acre “bog construction” and sand mining project at 59 Federal Road in Carver
- The “Farm of the Future” earth removal permit at Frogfoot in Plymouth is on hold, only about 25% complete but certainly Makepeace has plans to generate revenue here. Read more here:
Step 3: Read Custom Soils (Value-Added Processing)
Makepeace does not just sell raw sand.
Through its subsidiary Read Custom Soils (RCS):
- Sand arrives from nearby deposits or quarry
- Screening / sorting
- separates sizes (fine, medium, coarse)
- Stockpiling
- large sand piles staged on site
- Soil “blending and manufacturing: Sand, topsoils, and wood products from AD Makepeace’s land clearing are,
- screened
- blended
- engineered
Products include:
- golf course materials
- construction aggregates
- stormwater and structural soils
This converts raw sand and topsoils into higher-margin specialty products — Makepeace claims this is an “agricultural blending facility”
RCS acts as:
- a regional distribution hub and trucking terminal to weigh and transship sand, aggregates and its soil products
- fed by Makepeace land clearing/logging and mining sites around the region
Step 4: Trucking and Distribution
- Hundreds of trucks move material daily from Makepeace’s lands and directly to customers or through Read
- Sand and “soil products” shipped across New England
This represents a continuous cash flow from extracted materials
Step 5: Solar Development (Second Revenue Layer)
After trees and topsoil are removed and the land stripped to bare sand:
- Land is flattened and cleared
- Then leased for:
- large-scale solar installations (~20-year leases)
Solar companies override local control: Makepeace has built at least 12 large ground mounted solar projects in the area already
- In 2023, the Wareham Planning Board denied Makepeace and Borrego Solar extensions
for the 3 new projects, based on the public health, safety and welfare, including the
cumulative impact. Makepeace through the solar company sued the Town of Wareham to force them to issue the permits. Then, the Town and the solar company settled behind closed doors and permits were issued in 2025 - The 3 new solar projects are:
- 27 Charge Pond Road — Case 7-20, decision dated October 20, 2020
- 150 Tihonet Road — Case 9-20, decision dated December 28, 2020
- 140 Tihonet Road — Case 8-20, decision dated March 8, 2021.
Official Wareham records also show that by 2025 the Town was still in litigation over some of
these projects. The joint Select Board / Planning Board executive-session agenda for October 8,
2025 lists litigation involving 27 CPR Solar1, LLC, New Leaf Energy, Inc., Wareham PV1,
LLC, and Wareham MA 3 LLC. A later Planning Board executive-session agenda on
December 10, 2025 lists PV1, LLC v. Town of Wareham Planning Board and MA 3 LLC, et
al v. Town of Wareham Planning Board.
- Looking ahead:
- Makepeace conducting aggressive land clearing and sand mining at 0 Maple Springs Road in Wareham: Proposing a solar project under the shell name “OMSR Wareham Solar 1, LLC .” There are active Conservation/ZBA solar + battery filings in 2025.
- Makepeace seeking permits for a large solar project at 0 Wareham Road, Carver – will clear cut 27 acres of forest. Project is in project in Riverfront Area, wetland buffer zone, and that will clear-cut 27 acres of forest. Appeal process at MassDEP/
- Wihonet Road, Plymouth, Frogfoot Brook and trails area: CLWC appeals
Makepeace plan to install solar project on about 40 acres of illegally filled
wetlands. The location is also called the Canning Bogs. - O Golden Pond Road: sand mining, wetlands filling without permits, Carver
issues Cease and Desist - North Wareham Solar: Makepeace and its affiliate REDP seeking to clear-cut 50 acres for a large ground-mounted solar project along Tihonet Road, north of the 160 Tihonet Road solar project
This land use model with solar creates:
- long-term, steady income
- on land already monetized through logging and mining
- does not generate power that helps local rate payers, but rather produces energy that is
sold throughout New England while local communities bear the burden of deforestation
and risks to drinking water supply
Step 6: Final Development — Land Sales:, Redbrook and Beyond
After logging, sand mining extraction and sales, comes solar development or done in parallel, Makepeace develops residential and commercial projects
- Example: Redbrook (Plymouth, MA) Master-planned village developed by Makepeace
- Includes:
- housing
- commercial space
- infrastructure
The TMUD Connection
The Tihonet Mixed Use Development (TMUD):
- ~6,500-acre master plan from the early 2000s
- Spans Plymouth, Carver, Wareham
- Does not include Redbrook which is under a different MEPA review
- Originally intended for:
- smart growth
- mixed-use development
- conservation
- approved through a special MEPA (state environmental) review process
The TMUD framework:
- allowed large-scale land conversion
- reduced environmental review requirements — “MEPA Light”
- Where TMUD failed:
- ignored sand extraction
- did not require full “EIR”; review for 12 solar projects from 2014 to present long-term buildout
- a “ bait and switch ” from the original TMUD plan — MEPA let Makepeace out of the MEPA review process in 2022
- 12 solar projects covered in the TMUD, ADM released from MEPA 2022:
- 9 complete, 3 underway
Solar and sand mining projects not covered by TMUD MEPA Certificate or any MEPA review:
- Maple Springs Solar, Wareham
- Cranebrook Solar, Cranberry Road, Carver
- 0 Wareham St. Solar, Carver
- Canning Solar, Plymouth (Frogfoot area)
- All sand mining projects in Carver, Plymouth and Wareham are not covered by ANY MEPA REVIEW
Why This Model Is So Powerful
- Same land generates revenue multiple times
- Lands are stripped of all value, leaving barren wastelands
- Land acquisition cost = zero (already owned)
- Vertical integration = maximum control
Result:
- Continuous, compounding income stream at the expense of biodiversity, habitat, cooling
shade, clean air, clean water
Oversight Concerns
- Agricultural exemptions exploited:
- Mining permitted under “cranberry agriculture”
- Wetlands Protection Act exemptions for “Normal Improvement of Land in Agricultural Use” to evade permits
- Tax preferences for agriculural land exploited
- Fragmented permitting:
- Mining, solar, development reviewed separately
- No cumulative review
- Impacts not assessed as one system
- Environmental risks
- Threats to:
- Plymouth-Carver aquifer
- Pine Barrens ecosystems
- Community health from emissions of sand dust
Conclusion
A.D. Makepeace’s operations are no longer just agriculture — despite its image.
They represent a fully integrated land monetization system where:
- Cranberry farming provides the legal and historical foundation
- Sand extraction generates immediate profits
- Read Custom Soils adds value and scale
- Solar leases provide steady income
- Sevelopments like Redbrook deliver long-term returns
- The public: left with a denuded wasteland — sand mines are barren lands where “nothing much will grow in human time” and no upside from solar, rapid development that strains infrastructure, undermines rural Southeatsern Massachusettts character
The result is a multi-layered, continuous revenue model built on the same land base.




































The Carver Earth Removal Committee is allowing commercial mining around Read. There are 3 permits for mining pits in the area. Each permit allows 50 truck loads a day. Read more 













